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Aligned Yellow Bricks : The Road Back to Kansas

2005
Author(s):
Woodward, Bob
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Illustrator(s):
Publisher(s):
IUniverse, Inc.
Genre(s):

Comments:
Aligned Yellow Bricks demonstrates the critical need for strategic vision when creating and maintaining balanced organizational structures and aligned workplace activities. Author Bob Woodward illustrates the effectiveness of this approach by citing descriptive examples from the mythical Professor Marvel Manufacturing Corporation to better-known business giants including Hewlett-Packard, Ford Motor Company, and General Electric. Aligned Yellow Bricks presents a logical and progressive methodology for success, while preventing unproductive “whirlwinds” of misaligned activity and Oz-like illusions of accomplishment. This step-by-step guide provides the direction to keep any organization grounded and steadily progressing along the strategic road to effective organizational achievement.

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